OPEN DATA IN TOURISM

An information offer of the German National Tourist Board.

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ACCESS FOR DATA RETRIEVAL

The Open Data Project

Open Data is a key solution to the technological and commercial changes currently shaping the global tourism industry. The German National Tourist Board, the state marketing organisations and the Magic Cities have therefore decided to make their data generally available in the form of “Open Data” as part of a joint project.

OPEN DATA PROJECT

What exactly is the Open Data project? Which stakeholders are participating in the project group and what are the goals and next steps in the course of the Open Data project of the German National Tourist Board?

THE PROJECT

STRATEGIES

How can Open Data be integrated within the marketing strategy and the organisation of DMOs and what are the advantages and disadvantages of accompanying changes in systems and processes?

THE STRATEGY

TECHNOLOGY

What does the term “headless web” mean and what are resulting changes for destinations? What does Open Data have to do with artificial intelligence and how important is the structuring of data?

THE TECHNIQUES

“The possibilities of digital technologies – in this case above all artificial intelligence -, enormous growth in potential source markets of worldwide tourism, concentration and globalisation processes in the international travel industry and changing consumer behaviour are closely interlinked. With its national and international network, the GNTB is predetermined to coordinate this complex process in the open data project together with all stakeholders.”

Petra Hedorfer, Chairwoman of the Board of the German National Tourist Board (GNTB)

“Especially in metropolitan areas, there are countless different data which are of concern to tourists if they want to experience a successful stay. We are helping to develop practical structures for the Open Data project with our know-how.

Armin Dellnitz, Managing Director Stuttgart-Marketing GmbH and Chairman of the Magic Cities Marketing Association

“I think you’ll be surprised at the added value and benefits you’ll get from it in the years to come…It’s a great project.”

Frank Thelen, Entrepreneur, investor and author of Frank Thelen Media GmbH

Facts about the Open Data project

What is the Open Data project?

With the Open Data project, the prerequisite for the digital transformation in the direction of artificial intelligence is created in order to make Germany competitive as a tourism location. The core of the project is the development of a knowledge graph.

Who is working on the Open Data project?

The GNTB is working on the Open Data project together with the 16 state tourism organizations (LTOs) and the Magic Cities.

What are the latest (technical) developments?

The latest (technical) developments are published on our blog published.

About the project

MCP Server – AI access to the Open Data Knowledge Graph

The next generation of data utilization is here: Artificial intelligence directly accesses structured data. With the MCP Server (Model Context Protocol), we provide the Open Data Knowledge Graph of German tourism for modern AI applications. Developers can use it [...]

The GNTB Service Portal

Structured access to tourism open data Data is a central basis for the digital development of tourism. Whether it's a travel platform, destination website, app or analysis tool - high-quality, structured data enables innovative applications and better services for [...]

From open data to smart travel experiences

How open data moves tourism - the GNTB Knowledge Graph in action The GNTB Knowledge Graph makes tourism data from all over Germany available for free use as open data - standardized, up-to-date and easily accessible. Data users - [...]

Publications

Magazine artificial intelligence

On the basis of expert contributions, the AI Magazine in German Tourism analyzes opportunities and challenges arising from this forward-looking technology for tourism.

TO THE MAGAZINE

Handbook Open Data

On a scientific basis, the Open Data Manual in Germany’s Tourism Industry consicesly summarises how to shape the future of the digital destination in a comprehensible form.

TO ORDER

Questions or suggestions?

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